The Power of Short-Form Content
Short-form content has been around for a while, but it's never been as popular as it is today. With social media platforms like TikTok, Instagram, and Twitter dominating the internet, it's no wonder why this style of content has taken off. If you're not already utilizing the power of short-form content for your marketing strategy, it's time to start to boost your marketing efforts.
What is short-form content?
Short-form content refers to any content that is brief and to the point. This can include social media posts, blog posts, videos, and more. Typically, short-form content is less than 60 seconds if it’s a video and 1,000 words if it’s a written post since it’s designed to be consumed quickly and easily. This type of content is perfect for busy consumers who don't have a lot of time to read or watch lengthy videos.
Why is short-form content so powerful?
Attention spans are getting shorter
It's no secret that attention spans are getting shorter. According to a study by Microsoft, the average human attention span has decreased from 12 seconds in 2000 to just 8 seconds in 2018. This means that you have less time to capture your audience's attention before they move on to something else. Short-form content is the perfect solution because it's quick and easy to consume. You can deliver your message in just a few seconds, making it more likely that your audience will stick around and engage with your content.
2. Mobile devices reign supreme
Mobile devices have become the primary way that people access the internet. According to Statista, over 50% of all internet traffic comes from mobile devices. This means that your content needs to be optimized for mobile consumption, which is where short-form content comes in–it’s perfect for mobile because it's easy to read and watch on a small screen.
3. Social media platforms love short-form content
Social media platforms like TikTok, Instagram, and Twitter are designed for short-form content. These platforms reward creators who can create engaging content in a short amount of time. If you want to succeed on social media, you need to create content that resonates with your audience, and at the moment, that’s short-form content. By creating content targeted to the preferences of your audience, you can increase your reach and engagement on these platforms.
4. People want information fast
In today's fast-paced world, people want information fast. They don't have the time or patience to read long articles or watch lengthy videos. Short-form content delivers information quickly and efficiently. By using this format, you can give your audience the information they need without overwhelming them.
How can you use short-form content in your marketing strategy?
5. Use social media to your advantage
As mentioned, social media platforms like TikTok, Instagram, and Twitter are perfect for short-form content. Use these platforms to create engaging content that resonates with your audience. You can create short videos, memes, and infographics that deliver your message in just a few seconds. Again, understanding and targeting your audience will help you increase your reach and engagement.
6. Use blog posts to deliver quick tips and advice
Blog posts don't have to be long and in-depth. You can use blog posts to deliver quick tips and advice to your audience. By doing so, you can establish yourself as an expert in your field and provide value to your audience. These short blog posts can be easily shared on social media, increasing your reach and engagement. Are you noticing a trend?!
7. Use email marketing to deliver quick updates
Email marketing is a great way to deliver quick updates to your audience. Instead of sending lengthy newsletters, send short and sweet updates that deliver your message quickly and efficiently. This will help your open rates and engagement–here are those magic words again!
8. Use video to showcase your brand
Video is a powerful tool for showcasing your brand. You can use short-form videos to introduce your brand, your team, showcase your products, or share customer testimonials. By using short-form video, you can deliver your message quickly and engage your audience in a more visual way. Plus, this type of content will add an aspect of approachability to your brand and make your audience feel like they know you!
Let’s recap:
Short-form content is a powerful tool for any marketing strategy. With attention spans getting shorter and mobile devices becoming more popular, short-form content is the perfect solution for delivering your message quickly and efficiently. By utilizing social media platforms, blog posts, email marketing, and video, you can create engaging content that resonates with your audience and increases your reach and engagement (the goal!). Don't underestimate the power of short-form content in your marketing strategy. Give it a try and see how it can benefit your brand.